Personal Data Protection & Compliance
Effective 15 May 2026
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Legal & Compliance

Personal Data Processing Statement

How Vertex Media collects, uses, and protects your personal data in accordance with the Personal Data Protection Act 2010.

Effective 15 May 2026 Version 1.0 Jurisdiction Malaysia

This Personal Data Processing Statement ("PDPS") is prepared in accordance with the requirements of the Personal Data Protection Act 2010 (the "Act") and the General Code of Practice of Personal Data Protection issued by the Personal Data Protection Commission.

This PDPS sets out the policies and procedures of the Group (as defined below) with regard to:

  • Your Personal Data
  • The source of your Personal Data
  • Your consent
  • The purposes of using and/or Processing of your Personal Data
  • The disclosure of your Personal Data
  • Your rights under the Act
▲ Important Notice

You must read and understand the provisions of this PDPS before you disclose any of your Personal Data to the Group.

§ 01

Definitions

1.1 "Authorised Personnel"

Means the consultants, advisors, suppliers, service providers, agents, independent contractors, employees, and/or staff of the Group that are and/or may be engaged by the Group from time to time to undertake, discharge, carry out, and perform any of the purposes set out in Paragraph 4 herein, either wholly or partially. For clarification purposes, Authorised Personnel shall include entities incorporated under the laws of Malaysia or any other jurisdictions.

1.2 "Group"

Means Vertex Media and/or its holding company, subsidiaries, related and associated companies, and companies using or that may be using the brand of "Vertex Media", regardless of whether such company(ies) are incorporated in or outside Malaysia (collectively known as "Affiliates"). Any reference to the "Group" in this PDPS shall mean Vertex Media and/or any one or more of its Affiliates, as the case may be.

1.3 "Personal Data"

Means personal data as defined under the Act, including without limitation your name, nickname, age, gender, date of birth, address(es), email address(es), telephone number(s), bank account details, CCTV and audio recording(s), images, biometric data, photograph(s), opinion(s), comment(s), enquiry(s), feedback(s), and information in connection to the marketing programmes, campaigns, and/or packages you have participated in.

It also includes sensitive personal data like religion, health conditions, or medical records available at the relevant time, and such other personal data that are, have been, and/or may be collected, compiled, recorded, received, used, stored, possessed, processed, maintained, kept, disclosed, and/or dealt with by the Group (collectively known as "Process" or "Processing") in such manner(s) as the Group may deem fit from time to time.

§ 02

Source of Personal Data & Consent

2.1 Direct Collection

The Group will and may collect and obtain your Personal Data when you provide it to the Group in any way or manner, including pursuant to any transactions, campaign participations, and/or inquiries made with the Group, or upon request from the Group.

The Group will also Process your Personal Data gathered from application forms, registrations, digital bookings, transactional documents, inquiries, cookies, public domains, verbal conversations, correspondences, and any other manner as the Group may deem fit from time to time — including without limitation when you register at and/or enter the Group's websites, social networking sites, mobile applications, and/or blogs, or when you participate in any events or activities organized by the Group.

2.2 Third-Party Collection

The Group may also Process your Personal Data obtained or downloaded from the public domain and/or provided or made available by third parties, credit reference bodies, regulatory and law enforcement authorities, and marketing partners (either within and/or outside of Malaysia, including but not limited to Authorised Personnel), for purposes relevant at the material time.

This includes, but is not limited to, the delivery of the Group's services (for example, conducting appropriate checks and risk assessments to facilitate marketing services and facilities offered by the Group), performance of contractual agreements, and/or compliance with the Group's standard operating procedures, legal obligations, and regulatory requirements.

§ 03

Your Consent and Consent of Guardian

3.1 Granting Consent

Your consent and/or agreement for the Group to Process your Personal Data (including sensitive personal data defined under the Act) in accordance with this PDPS (including transferring Personal Data to jurisdictions other than Malaysia) is deemed given:

  1. Upon receipt of your express consent, either in writing or verbally;
  2. If you voluntarily provide your Personal Data to the Group; or
  3. If you do not object to the Processing of your Personal Data.

3.2 Continuous Use

If you proceed and/or continue to:

  1. Visit and/or browse our websites, social networking sites, and/or applications; or
  2. Utilise, maintain, participate in, or use any one or more of the services and/or facilities currently offered or that may be offered by the Group from time to time — including but not limited to digital marketing services, advertising solutions, consumer campaigns, loyalty programmes, products, promotional events, tools, and platforms (collectively referred to as "Services & Facilities"):

Save and except where you explicitly notify the Group of your intention to limit the right of the Group to Process your Personal Data or to withdraw your consent, it is acknowledged that you have read, understood, consented, and agreed to the Group Processing and/or continuing to Process your Personal Data.

3.3 Protection of Minors

The Group does not knowingly collect Personal Data of children below the age of 18 years old without consent from their parent, guardian, or the person who has parental responsibility for the said child (collectively referred to as "Guardian").

If the Group discovers that Personal Data of a child below 18 years old was collected without the requisite consent from their Guardian, the Group will contact the Guardian and/or take steps to obtain the proper consent; failing which, the Group will remove that child's Personal Data from its records and databases within a reasonable time.

§ 04

Purposes of Processing

4.1 Specified Purposes

The Group may Process your Personal Data for any one or more of the purposes listed below (collectively known as "Purposes"):

  1. To Process your application, form, subscription, and/or purchase of any of our Services & Facilities;
  2. To communicate with you via SMS, phone calls, email, mail, instant messaging applications (e.g., WhatsApp), and/or any other appropriate communication channels;
  3. To respond to your questions, feedback, and comments;
  4. To provide the Services & Facilities and related promotional information that you have requested or may be interested in;
  5. For internal administrative and record-keeping purposes;
  6. To notify you of updates or changes to our Services & Facilities via appropriate communication channels;
  7. To market and promote products, services, and strategic partnerships that may be of interest to you;
  8. To Process and analyse your Personal Data either individually or collectively with other datasets for market research and consumer insights;
  9. To monitor, assess, and evaluate your eligibility to join, participate in, or utilise any of our Services & Facilities, including customer loyalty or reward programmes;
  10. For direct marketing purposes across available digital and physical communication channels;
  11. Other purposes which the Group may reasonably deem fit or that are set out in specific documents related to your engagement with us;
  12. To verify your Personal Data, carry out necessary security or financial checks, and conduct risk assessments with corporate partners, service providers, financial institutions, or regulatory authorities to facilitate financial transactions;
  13. For fraud prevention, investigation, and detection by internal and/or external authorised compliance teams;
  14. For safety, security, and crime prevention, including surveillance recording (CCTV) at physical event premises;
  15. For corporate reporting and internal data processing within the Group;
  16. To comply with and discharge obligations required under the law within and/or outside Malaysia, such as reporting requirements under the Anti-Money Laundering, Anti-Terrorism Financing and Proceeds of Unlawful Activities Act 2001 (AMLA);
  17. To manage access, safety, and health protocols at our physical corporate properties and event spaces;
  18. To monitor, evaluate, and take actions regarding public health directives, infectious disease protocols, or safety requirements set by law or by the Group;
  19. To assist authorities with relevant information to support public health contact tracing efforts if required by law;
  20. To share data with health and administrative authorities as permitted or required by law for safety interventions; and
  21. For such other purposes as may be required or permitted by laws within and outside Malaysia, including laws relating to legal evidence.

4.2 Voluntary Processing Voluntary

Provision of your Personal Data for the purposes listed in Paragraph 4.1(a) to 4.1(l) is voluntary and optional. However, failure to provide the requested data or placing limitations on its processing may result in the Group being:

  • Unable to process your application or request;
  • Unable to provide our Services & Facilities continuously or fully;
  • Unable to deliver services to the extent stated in our promotional materials; or
  • Forced to discontinue, cancel, or terminate the provision of Services & Facilities to you without prior notice.

4.3 Mandatory Processing Mandatory

Provision of your Personal Data for the purposes listed in Paragraph 4.1(m) to 4.1(t) is mandatory. Your failure or refusal to provide Personal Data for these legal, security, and health compliance purposes may constitute an offense under the law, and/or the Group may immediately terminate its services or business relationship with you without prior notice.

4.4 Right of Refusal

Should you choose to visit any of our physical premises or events and decline to provide the mandatory data required under Paragraph 4.1(q) to 4.1(t), the Group reserves the right to refuse you entry.

§ 05

Disclosure of Personal Data

5.1 Authorised Disclosures

To facilitate the provision of our Services & Facilities, the Group may share and/or transfer your Personal Data to:

  1. Other entities and subsidiaries within the Group;
  2. The Group's Authorised Personnel, agencies, and vendors;
  3. Any person or entity under a strict duty of confidentiality to the Group;
  4. Any actual or proposed assignee, transferee, nominee, or participant of the Group created pursuant to corporate restructuring, transactions, or business contracts;
  5. Your immediate family members and/or emergency contacts kept on record; and
  6. Regulatory, judicial, and government authorities to comply with statutory requirements (including the Ministry of Health or relevant enforcement agencies during public health or safety compliance actions).

5.2 Legal Obligations

The Group may also disclose your Personal Data where required by law, or where disclosure is necessary to comply with legal processes, court orders, or queries from official regulatory authorities.

§ 06

International Data Transfers

6.1 Cross-Border Processing

Your Personal Data may be transferred to, stored in, and/or Processed in jurisdictions other than Malaysia by the Group and/or its Authorised Personnel for the purposes stipulated in Paragraph 4.

6.2 Limitations

Subject to Paragraph 4.2 and Paragraph 4.3, you may submit a request to limit the Processing of your Personal Data in jurisdictions outside of Malaysia.

§ 07

Rights to Limit Processing and Opt-Out

7.1 Data Protection Requests

Subject to legal and mandatory processing restrictions, you may submit a request in writing to the address or email provided in Paragraph 11 if you:

  • Wish to change or limit the manner in which the Group Processes your Personal Data;
  • Wish to withdraw your consent entirely;
  • Do not wish to receive marketing communications; or
  • Wish for the Group to stop processing your data for direct marketing purposes.

7.2 Technical Data & Analytics

When you visit the Group's websites or digital applications, certain information is automatically collected (such as your IP address, web browser software, and referring website). This data is strictly used to enhance user experience and improve our digital platforms.

7.3 Cookie Policy

You may be assigned a permanent cookie file on your device. You can choose to reject cookies or configure your browser to prompt you before accepting them. Please note that disabling cookies may limit your access to certain tools, features, and services on our websites.

§ 08

Integrity, Access and Correction

8.1 Accuracy of Data

The Group takes all reasonable steps to ensure your Personal Data is Processed accurately based on the details you update, amend, or correct from time to time.

8.2 Access Requests

You may request to access, correct, or update your Personal Data by contacting us via the details in Paragraph 11.

8.3 Rights of Refusal & Fees

In line with the Act, the Group reserves the right to:

  1. Refuse access or correction requests if the expense of doing so is disproportionate to the risk to your privacy, or if it violates the rights and privacy of others;
  2. Refuse access or correction requests if your Personal Data is being processed to discharge regulatory or compliance functions, and granting access would prejudice those functions;
  3. Charge a lawful administrative fee for processing formal data access requests; and
  4. Maintain the validity of this PDPS regardless of any data access or corrections performed.
§ 09

Security of Personal Data

The Group enforces strict security controls, organizational measures, and technical steps to protect Personal Data against unauthorized access, loss, or misuse. These measures apply to data stored within Malaysia and data transferred cross-border, and are subject to regular internal reviews.

§ 10

Retention of Personal Data

10.1 Retention Period

Your Personal Data will be retained by the Group for as long as necessary to fulfil the explicit or implied Purposes outlined herein, or to comply with applicable regulatory, financial, legal, and accounting requirements.

10.2 Processing Time

Where applicable, retention periods for restricted or withdrawn data will begin from the date your formal request is officially received and processed by the Group.

10.3 Secure Destruction

Upon expiration of the applicable retention period, the Group will take secure technical measures to permanently remove, delete, anonymize, or destroy your Personal Data.

§ 11

Enquiries and Contact

To limit processing, withdraw consent, access or correct your data, or lodge an inquiry or complaint regarding your personal data privacy, please contact:

Data Protection

Data Protection Officer

Compliance & Legal Department, Vertex Media

Address
10, Jln Sultan Ismail,
50250 Kuala Lumpur,
Wilayah Persekutuan Kuala Lumpur, Malaysia
Telephone
+603-23419923 (placeholder)
Working Hours
Mon–Fri, 10:00 AM – 7:00 PM
Closed weekends, National Public Holidays & Wilayah Persekutuan State Holidays

Additional Conditions

Revisions. The Group reserves the right to amend this PDPS from time to time to align with legislative updates and changing corporate regulations. Continued engagement with the Group implies acceptance of any revised terms. The latest version can always be requested via our official platforms.

Language Precedence. In the event of conflicts or discrepancies between the English version and any translated versions of this statement, the English version shall apply and prevail.

Scope of Email. The designated email address above is exclusively for personal data protection inquiries. For standard business and marketing enquiries, please visit www.vertexmedia.com.my.

Updated and effective from: 15 May 2026